The Counsellor Salesperson(CSP) is built around a 4-step consultative selling process that helps salespeople transition from simply making transactions to solving real business problems. Participants discover that having a different attitude, or a Counsellor Mindset, is the first step toward building long-term, win-win customer relationships. CSP establishes a basic philosophy of selling with a common and easily understood approach. CSP provides a win-win approach to selling that emphasises problem-solving from the customer’s point of view. CSP enables a consistent customer experience from the sales force, effective coaching and performance management with a variety of tools, and overall increased sales.

Course Outline