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Aviation Industry

Spidertracks is a New Zealand technology company that provides aircraft tracking and software services to the Commercial General Aviation sector.

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Challenges

The company had no standard sales process and or common terminology/language across the entire business process.

As the company matured, sales requests became more complex, requiring the sales team to demonstrate a more structured and professional approach.

The business wished to embed an awareness around the POWER derived from a good discovery process

solutions

Wilson Learning – Counsellor Salesperson (CSP) Program, Learning Experience Platform (LXP). The Counsellor Salesperson (CSP) Program was delivered as a blend of self-paced and virtual instructor-led training over a six-week timeframe with e-coaching support from Red Education, accredited facilitators.

Outcomes

An improved awareness around the sales opportunity

Increased comfort around asking for the order

The behavioural changes were baked in over a longer duration instead of an intensive programme, this allowed more time for process and terminology adoption to become ingrained

In a Covid Year, hardware sales have increased by 10% resulting in a seven-figure return on the initial training.

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